Introduction
WOW Person is an interactive live streaming platform where fans pay to ask celebrities questions in real time. Two user types, one product: immersive viewing for fans, data-dense console for creators.
Role
Product & UI/UX Designer
Company
WOW Person (USA)
Year
2022–2024
Timeline
6 months to launch · 2 years total
Team
PM · 3 Developers · Designer (me)
Categories
Live Streaming
Creator Economy
Challenges
Chaotic live interaction
Important questions got buried in fast chat threads, making viewers feel unheard.
Insight: No way to surface high-value questions — everything scrolled at the same speed regardless of importance.
Action: Designed coin-weighted Q&A rail where audience votes with money,
best questions rise to the top automatically.
No performance visibility for creators
Creators had no clear view of what content drives revenue or engagement.
Insight: Streaming, community, and earnings data lived in separate tools — no unified picture of show performance.
Action: Built analytics dashboard with earnings, viewers, conversion, and stability metrics — per show, not just totals.
Two opposite user needs in one product
Viewers want immersion. Creators need control and data. One interface can't serve both.
Insight: Mixing cinematic viewing with admin controls would compromise both experiences.
Action: Separated viewer experience (dark, content-first) from creator console (data-dense, functional) — two visual modes within one coherent system.
Discovery
Festival-style grid — pick a show by energy, not by name.
Each card surfaces live status, active topic, viewer count, and creator identity in one glance. Users orient by what's happening right now, not by who they already follow.
Live Show
Stage left, conversation right — the audience sees their input matter in real time.
Question cards show who asked, coin weight, and whether it was addressed. Creators run the show naturally while the prioritized queue handles what the audience values most.
Creator Dashboard
Four KPIs above the fold — earnings, viewers, revenue per stream, conversion rate.
Trend charts answer "is my audience growing?" without opening a separate analytics tool. Data density matches what creators actually need to decide whether a show format is working.
Content Management
One table replaces three admin screens — all broadcasts with views, participants, and earned coins.
Bulk selection and inline actions reduce the time spent managing content history. Everything a creator needs to review performance lives in a single scrollable view.
Zoom-in: Question Card
Coin value, author, and like count — chaotic chat becomes a prioritized queue.
The audience votes with money, so the creator always answers what the community values most. Transparency on who asked and how much they paid turns passive viewers into invested participants.
Design System
Dark-first — two visual modes, one coherent language.
Viewer mode prioritizes immersion; creator console prioritizes density and control. Both surfaces share the same component base so changes to one don't break the other.
